The Fundraising Metrics Guidebook

What to Measure and How to Analyze Key Metrics for Your Fundraising Program

Each year, your non-profit needs to hit its fundraising goals in order to pay your staff, fund your programs, and keep the lights on at your organization. Without fundraising, your nonprofit would cease to exist.  Because fundraising is so important for your organization, it is important that you keep a close eye on the health and vitality of your fundraising program. One of the best ways to do this is to track and analyze key fundraising metrics.

Download this guide to learn: 

• Key fundraising metrics your non-profit should analyze 
• Who should be looking at fundraising metrics
• Fundraising metrics best practices & national averages