---
title: "Webinar: The DNA of CRM"
description: Explore a recent case study of a United Way that chose StratusLIVE 365 as their CRM provider.
image: https://resources.stratuslive.com/hubfs/Winston%20Webinar_Landing.png
---

Search for:

*877.281.2099* *|* *[info@stratuslive.com](mailto:info@stratuslive.com)*

- [Resources](https://resources.stratuslive.com/resources)
- [Blog](https://stratuslive.com/blog/)
- [Contact](https://stratuslive.com/contact/)
- [GET A DEMO](https://stratuslive.com/demo-request/)
- [Support / Sign In](https://stratuslive.com/user-login/?redirect_to=https%3A%2F%2Fstratuslive.com)

[![SL-Updated-Logo-web](https://resources.stratuslive.com/hubfs/SL-Updated-Logo-web.png) ![StratusLIVE](https://resources.stratuslive.com/hubfs/StratusLIVE%20November%202019/Images/StratusLIVE_logo_2clr_rgb_300px.png) ![StratusLIVE](https://resources.stratuslive.com/hubfs/StratusLIVE_logo_full_color_285x60.png)](https://stratuslive.com/)

- [Solutions](http://staging1.stratuslive.com/products/)
- [Services](http://staging1.stratuslive.com/services/)
- [Customers Success](http://staging1.stratuslive.com/clients/)
- [Resources](http://staging1.stratuslive.com/resources/) 
    - [Blog](http://staging1.stratuslive.com/blog)
- [Company](http://staging1.stratuslive.com/about/) 
    - [Contact Us](http://staging1.stratuslive.com/contact)

- [Home](https://stratuslive.com/)
- [About](https://stratuslive.com/service/) 
    - [Our Story](https://stratuslive.com/about/)
    - [Leadership Team](https://stratuslive.com/leadership-team/)
    - [Microsoft Partnership](https://stratuslive.com/microsoft-partnership/)
    - [Partners](https://stratuslive.com/partners/)
    - [StratusLIVE Tech Talks – Monthly Webinars](https://stratuslive.com/about/webinars/)
    - [In-Person Events](https://stratuslive.com/events/)
- [Products](https://stratuslive.com/products/nonprofit-industry-cloud/) 
    - [Nonprofit Industry Cloud](https://stratuslive.com/products/nonprofit-industry-cloud/)
    - [Nonprofit CRM](https://stratuslive.com/products/nonprofit-crm/)
    - [Digital Engagement Platform](https://stratuslive.com/products/donor-engagement/)
    - [Ignite AI](https://stratuslive.com/ai/)
    - [Corporate Social Responsibility](https://stratuslive.com/products/csr/)
    - [Donor Hub](https://stratuslive.com/products/donor-app/)
    - [Marketing Segmentation](https://stratuslive.com/products/iq-marketing-segmentation/)
- [Customers](https://stratuslive.com/customers/)

Search for:

# Webinar: The DNA of CRM: Finding a Solution that Works for You

#### ![Winston Webinar_Landing](https://resources.stratuslive.com/hs-fs/hubfs/Winston%20Webinar_Landing.png?width=527&height=264&name=Winston%20Webinar_Landing.png)

Watch this on-demand webinar with Winston Faircloth where he explores a case study of a recent United Way’s selection of StratusLIVE as their CRM solution. 

Discover how many United Ways have adapted to the new normal, emphasizing digital transformation through digital giving, direct donations, and on-demand giving. While many still rely on point solutions with pros like ease of use and affordability, the cons, including siloed data, manual uploads, and hidden time and costs, outweighed the benefits. Evaluate technology based on people, process, and platform variables, considering your organization’s goals. 

Watch this recording to gain insights into CRM selection, digital transformation, and the future of United Ways. 

View the PowerPoint [here. ](https://resources.stratuslive.com/hubfs/Webinar%20Decks/CRM%20Works%20For%20You%20SL%208.23.24.pdf)

---

StratusLIVE, an industry leader of Software for Social Good, empowers organizations to drive change and increase impact. 

---

![Winston Faircloth](https://resources.stratuslive.com/hs-fs/hubfs/Winston%20Faircloth.png?width=100&height=100&name=Winston%20Faircloth.png)Winston Faircloth is the CEO & Leader of [For Love of Team](https://forloveofteam.com/). He helps visionary founders and nonprofit CEOs multiply their impact by developing teams they love. 

#### Our Contact Info

860 Greenbrier Circle, Suite 504, Chesapeake, VA 23320

Phone: 877.281.2099

Email: [info@stratuslive.com](mailto:info@stratuslive.com)

#### FOLLOW US ON SOCIAL

[![Instagram](https://resources.stratuslive.com/hubfs/StratusLIVE%20November%202019/Images/Insta-logo-45px.png "Instagram")](https://www.instagram.com/stratuslive/) [![Facebook](https://resources.stratuslive.com/hubfs/StratusLIVE%20November%202019/Images/F-logo-45px.png "Facebook")](https://www.facebook.com/StratusLIVE.LLC/) [![Twitter](https://resources.stratuslive.com/hubfs/StratusLIVE%20November%202019/Images/Twitter-45x45px.png "Twitter")](https://twitter.com/stratuslive) [![LinkedIn](https://resources.stratuslive.com/hubfs/StratusLIVE%20November%202019/Images/LI-45x45px.png "LinkedIn")](https://www.linkedin.com/company/stratuslive)

### Recent Posts

Copyright 2025 StratusLIVE | All Rights Reserved | [StratusLIVE Terms of Service](https://stratuslive.com/terms/) | [StratusLIVE Data Privacy Policy ](https://stratuslive.com/data-privacy-policy/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://5652497.fs1.hubspotusercontent-na1.net/hubfs/5652497/Webinars/DNA%20of%20CRM_Edited%20Webinar.mp4",
  "dateModified" : "2023-08-25T19:27:22.408Z",
  "description" : "DNA of CRM Webinar with Winston Faircloth ",
  "duration" : "PT46M27S",
  "height" : 1080,
  "name" : "DNA of CRM",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/131726731092?portalId=5652497&size=medium",
  "uploadDate" : "2023-08-25T18:55:44.721Z",
  "width" : 1920
}
```